User Segments allow you to tailor experiences for different groups of end users by segmenting them based on specific conditions, enabling targeted outcomes and personalized user journeys.

You can show different outcomes to different groups of end users of your site using User Segments.

User Segments allow you to segment your end users based on conditions, such as whether they have visited a defined URL or path, or match a specific User Attribute.

The end users that match the conditions are added to the segment, which allows you to target them using custom outcomes in a feature rule.

Segments are site-specific. This means that an end user can belong to a segment on one of your sites, but not another, depending on their behavior.

Your Registered end users and Customers retain their user segments throughout their life cycle.

Anonymous end user retain their user segment throughout the life of their session. This is generally around three months if they do not clear their cookies.

You can add, edit, delete, or archive a user segment. You can also revert an archived user segment. See the following sections for these tasks and examples of how you can use a user segment.

You can also view and manage the end user's segments. For more information, see View and manage the end user’s segments.