The Context & Attributes screen is where you define these attributes. Once created, they can be used across:

• Dynamic Pricing

• Promotions and Offers

• Real-time Personalization

• Product Catalogue targeting

By defining context attributes, you can:

• Capture data from sessions, users, or external sources

• Enable real-time evaluation of conditions during API calls or UI rendering

• Power conditional logic in Business Context Rules (like Promotions, Pricing Plans, Merchandising).

Together, these capabilities transform your Product Catalogue into an intelligent control layer for packaging, pricing, and merchandising strategies.