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Experience Builder overview

Experience Builder is a visual, code-integrated platform that lets teams build and manage websites, applications, and guided digital experiences through a collaborative, component-based interface.

Experience Builder is a visual, code-integrated platform for building websites, applications, and guided digital experiences. It enables teams to create and publish experiences through a visual interface while reusing existing components, connecting to external systems, and incorporating dynamic behavior, automation, and AI-assisted workflows.

Organizations can use Experience Builder to deliver new experiences more efficiently without replacing their existing codebase, design system, or back-end architecture. Developers retain control over integrations, infrastructure, and reusable components, while business users and other non-developers can update pages and experiences through a visual interface.

With Experience Builder, teams can design pages, build interactive experiences, connect to external systems, and manage content without rebuilding applications from scratch. The platform also supports collaboration across developers, designers, marketers, administrators, and content editors.