Activate tracking for Zephr

Activate tracking to collect user interaction and conversion data for Zephr features by adding the required scripts and validating the setup in a staging environment.

Access to the website source code where Zephr tracking will be implemented
A Zephr tenant with tracking enabled
A staging environment for testing before production deployment

Add the base tracking script to the <head> section of the page where tracking is required:

<script type="text/javascript"
src="//{region}.production.ai.zephr.com/{hostname}/SiteScript.js" async></script>

Implement event tracking with predefined payloads. For each onsite action that needs to be tracked, implement the corresponding script/payload as shown in the table. Use the following action values as a reference when you are setting up these scripts, to ensure you are tracking the correct event:


Type	Action Value
Page Load	21
Paywall impression	44
Registration wall impression	43
Paywall click	28
Registration click	70
Paywall conversion	151
Registration conversion	71
Scroll	46
Hard/Fixed Paywall impression	51
Meter impression	41

Deploy the tracking scripts to your staging environment.
Validate that events are being captured correctly by performing the tracked actions in staging.

Tracking is activated, and Zephr begins capturing user interaction and conversion events.

Deploy the validated tracking setup to your production environment.
Use the User Insights dashboards to analyze collected data.

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Activate tracking for Zephr

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