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Integration methods

Explore various methods to integrate Zephr features into your site, including HTML, JSON, and SDK implementations.

You can integrate Zephr features into your site using the following methods:

  • HTML - The most common method of integrating Zephr feature rules is through HTML Features. Use this approach when you want to apply features to parts of an HTML document, for example, the body of an article, a video, an image, or a data table on your website.

    You can implement HTML features in two ways:

    • With the Zephr CDN Transformation Layer

    • Browser-side, with or without the Zephr CDN.

  • JSON - Use JSON Features if you want to transform JSON responses based on your rule outcomes. To use JSON feature rules, you must set up a site with a JSON origin. Typically, this is an API that returns JSON content. For further information on setting up your site with a JSON origin, see the Add a Site topic.

  • SDK - Use an SDK implementation if you want to do the following:

    • Make programmatic requests to the Zephr decision engine.

    • Trigger webhooks, add end users to segments, or run custom scripts.