The Identity module in Zephr enables management, authentication, and segmentation of users across digital platforms, supporting both Zephr’s CDN and custom front-end integrations.

The Identity module in Zephr allows you to manage, authenticate, and segment users across your digital experiences, whether you're using Zephr’s CDN or integrating with your own front-end setup. Using the Identity module, you can:

• Manage your registered users

• Define the type of information captured for your end users.

• Define site-specific segments , which allow you to segment your users based on their behavior.

• Define the settings applied to end users.