BlueConic
Explore the integration of BlueConic, a Customer Data Platform, with Zephr to manage user data and segments effectively.
BlueConic is a Customer Data Platform (CDP) with capabilities around multidimensional user segmentation, data analysis and modelling based on gathered interaction data.
The Zephr BlueConic integration aims to operate as a means to send configured profile data to BlueConic, and also to pull back BlueConic segments for use in Zephr rules.
Pre-requisites
Note:
- Before activating the extension, you will need to have secured user consent to share data between the two systems.
- If you are using the Zephr CDN, to gather segments from BlueConic, Zephr needs to inject a small script to the browser on page load. Please contact your CSM to have the script injection feature activated for your Zephr Organisation before using this extension. If you are not using the Zephr CDN, you can still deploy a script to your frontend, which can POST segments to the Zephr subdomain for your site. Please see the Reference section below for more details.
Along with this:
- Any BlueConic Profile Properties you wish to integrate with Zephr defined in your BlueConic environment
- A Profile Property in which to store the user’s email address – it is recommended to use the default
emailproperty for this. - A Profile Property defined to hold the Zephr tracking ID for a given user
- A BlueConic API Access connection configured and activated
- Any Zephr User Attributes which you wish to map to BlueConic Profile Properties defined in your Zephr environment