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PostUp

The PostUp extension in Zephr automates welcome emails and user entry creation in mailing lists upon user registration and purchase.

PostUp is an email service provider. The PostUp extension in Zephr allows a welcome email to be sent automatically to the end users when they register to your websites. A user entry will be created and added to the specified mailing list in PostUp. In addition, you can configure the extension to allow a new user entry to be created in separate PostUp mailing lists each time an end user makes a purchase.

Pre-Requisites

  • You must have a PostUp account with the relevant API credentials.
  • The email template and mailing lists are already set up in PostUp.
  • You must use either Stripe or Braintree as the active payment provider extension and have configured a subscriptionChargedCallback webhook. For more information about how to set up the extensions, see Braintree and Stripe.

Behavior

  • Trigger email sending in PostUp upon user registration: A welcome email is triggered in PostUp upon user registration. The template id for the email is created in PostUp, which then is configured in the PostUp extension settings.
  • Create a user entry in PostUp mailing lists upon user registration: Upon registration of a new user in Zephr, a corresponding user entry is created in PostUp and allocated to a subset of mailing lists which is configurable in the extension settings.
    Note: Zephr User Attributes are mapped to the corresponding PostUp recipient demographics fields.
  • Create a user entry in PostUp mailing lists upon user conversion to subscriber: Paid users are allocated to an extra mailing list upon successful purchase.
    Note: Zephr updates a dedicated checkbox user attribute to flag the user as customer upon their first purchase. This flag would remain permanently. If the checkbox is `false`, it means that the user becomes a customer and Zephr subscribes the user to the relevant mailing list.

There is no conditional adding in Post Up, i.e every user who gets registered is added to PostUp inside the relevant emailing lists based on the extension settings.