Treasure Data CDP

Treasure Data is a Customer Data Platform that unifies and enriches customer profiles from various data sources, enabling personalized user journeys and decision-making in Zephr.

Treasure Data is a Customer Data Platform that ingests data from a variety of first, second, and third-party sources. You can use Treasure Data to do the following:

Unify data
Resolve identities
Build enriched, consolidated customer profiles
Add the customer profiles to Segments

In Treasure Data, Segments belong to Audiences, which are also called Master Segments. You can define Segments in the Treasure Data Audience Studio interface. For further information on the Treasure Data Console, refer to the About the TD Console topic of the Treasure Data documentation.

The Zephr Treasure Data CDP extension imports Segments from Treasure Data to Zephr. It also adds decision nodes for the configured Audiences under the Treasure Data segment title in the Zephr Rules Builder. You can use these decision nodes to base decisions on Segment data in your Zephr rules. This allows you to use the data from Treasure Data to create personalized user journeys for your customers.

Before you integrate Treasure Data with Zephr, ensure that you have set up the below prerequisites.

Prerequisites

The prerequisites for the Zephr Treasure Data extension depend on your implementation and whether you want to use the script provided by Zephr or host your own script to import the Segment data from Treasure Data, as follows:

Zephr CDN If you use the Zephr CDN and want to use the script provided by Zephr, script injection must be enabled for your tenant. Contact your Zuora account team to request that script injection is activated. If you want to host your own script, you can do this browser-side.
Browser-side If you want to host your own script to call Treasure Data from the browser, the method to use depends on your CMS. Below is an example script:

If you are using the Zephr CDN and have script injection activated, a script is injected to the browser when the page loads.

If you are hosting your own script, the script must be similar to the following example where <database_name> , <write_only_key> , and <audience_token> represent the information entered during the configuration of the Treasure Data extension:

<script type="text/javascript">
     !function(t,e){if(void 0===e[t]){e[t]=function(){e[t].clients.push(this),this._init=[Array.prototype.slice.call(arguments)]},e[t].clients=[];for(var r=["addRecord","blockEvents","fetchServerCookie","fetchGlobalID","fetchUserSegments","resetUUID","ready","setSignedMode","setAnonymousMode","set","trackEvent","trackPageview","trackClicks","unblockEvents"],s=0;s<r.length;s++){var c=r[s];e[t].prototype[c]=function(t){return function(){return this["_"+t]=this["_"+t]||[],this["_"+t].push(Array.prototype.slice.call(arguments)),this}}(c)}var n=document.createElement("script");n.type="text/javascript",n.async=!0,n.src=("https:"===document.location.protocol?"https:":"http:")+"//cdn.treasuredata.com/sdk/3.0/td.min.js";var o=document.getElementsByTagName("script")[0];o.parentNode.insertBefore(n,o)}}("Treasure",this);
     const treasureObject = new Treasure({
       database: "${databaseName}",
       writeKey: "${writeOnlyKey}",
     });
     const makeXMLHttpRequest = (method, url, done, values) => {
       var xhr = new XMLHttpRequest();
       xhr.open(method, url);
       if (method === "POST") {
         xhr.setRequestHeader("Content-type", "application/json");
         xhr.setRequestHeader("Accept", "application/json");
       }
       if (done) {
         xhr.onload = function () {
           done(xhr.status, xhr.response);
         };
         xhr.onerror = function () {
           done(xhr.status, null);
         };
       }
       if (values) {
         xhr.send(JSON.stringify(values));
       } else {
         xhr.send();
       }
     };
     const errorCallback = function (error) {
       console.log(error);
     };
     const callUserProfileEndpoint = function (values) {
       makeXMLHttpRequest(
         "POST",
         "/plugins/public/treasure-data-cdp/user-profile",
         function (status, res) {
           if (+status === 200) {
             console.log("Successfully stored data");
           } else {
             console.log("Unsuccessfully stored data");
           }
         },
         values
       );
     };
     const getCookies = (cname) => {
       const name = cname + "=";
       const cDecoded = decodeURIComponent(document.cookie);
       const cArr = cDecoded.split("; ");
       let key;
       cArr.forEach((val) => {
         if (val.indexOf(name) === 0) key = val.substring(name.length);
       });
       return key;
     };
     const getKeys = (getCookiesFn, callback) => {
       const tdCookie = getCookiesFn("_td");
       const jwtCookie = getCookiesFn("blaize_jwt");
       let emailAddress;
       if (jwtCookie) {
         makeXMLHttpRequest(
           "GET",
           "/blaize/account",
           function (status, res) {
             if (+status === 200) {
               let responseToObj = JSON.parse(res);
               emailAddress = responseToObj["identifiers"]["email_address"] || "";
             }
           },
           null
         );
       }
       callback({
         audienceToken: ${JSON.stringify(audienceToken)},
         keys: {
           emailaddress: emailAddress || "",
           td_client_id: tdCookie || "",
         },
       });
     };
     getKeys(getCookies, (tokensAndKeys) =>
       treasureObject.fetchUserSegments(tokensAndKeys, callUserProfileEndpoint, errorCallback)
     );
   </script>

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Treasure Data CDP

Prerequisites

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