Define branding, messaging, and notification rules for customer interactions with Communication Profiles, ensuring consistent communication delivery.

Communication Profiles allow you to define the branding, messaging, and notification rules that apply when a customer interacts with your brand. Each brand corresponds to a site, and a Communication Profile ensures that all communications associated with that site are delivered with the correct branding and configuration.

Each Communication Profile is identified by a system-generated unique identifier (UID). This UID, rather than the display name, is used to map the site to its associated Communication Profile. The mapping is maintained in a simple JSON configuration, where the site name is paired with the UID of the Communication Profile. This ensures that the correct configuration is always applied, even if the profile name changes.

When configured, the mapping enables Zephr to automatically route communications for a given site through the correct Communication Profile. This means that customer notifications such as subscription confirmations, renewals, and other system-generated communications are consistently aligned with the branding and messaging defined in the profile.