Learn how to navigate and filter analytics data for your features, including viewing data in full-screen mode and understanding traffic paths.

1. Navigate to Products > Features from the main menu.
2. Select the feature for which you want to view analytics data.
3. Select the version of the feature you require.
   Note:

   • If you create or update a feature, it must be published before any analytics data can be gathered and displayed.
   • If you have previous versions of your feature rule, which contained analytics data, you can review the data for that version by selecting it from the Version column.
   • If a version of the feature rule was created before Zephr Journey was enabled, and it has not been live since it was enabled, no analytics data will have been collected for that version.
4. Scroll down to the Rules Builder section.
5. Select the Analytics button.
   Note: Zephr recommends that you view this data in full-screen mode. To open the rules builder in full-screen mode, select the Full-screen icon at the bottom right of the rules canvas.
6. You can filter the data by data using the data filter at the top right of the canvas. When a filter is applied, the same date range is applied to your export data. For further information on exporting data, see the Export the Data section.
   In the Analytics view, the connectors between your decision nodes and your outcomes display the output option and the data for that path.

   If your rule does not yet have any associated data – for example, if it has recently been published – the data is displayed as No record, as illustrated below:

   

   If your rule has associated data, the following information is displayed:

   • The number of end users who have followed the path.
   • The percentage of traffic that followed the path.
   • If no end-user has followed a path, the data is displayed as No record.
     For example, the following analytics data shows that 12 end users, or 100% of traffic, have encountered the feature; and all end users accessed the feature using a Mobile device:

     

     Note: The Analytical statistics are aggregated hourly to help you with timely and organized insights.
     The connectors also provide visual feedback on the amount of traffic following each path with the path followed by the most end users being darker than those that are less-followed. The connectors are coloured as follows:

     • Black to show that 100% of traffic followed the path.
     • Shades of grey to show that 99% (darkest grey) to 1% (lightest grey) of traffic followed the path.
     • White to show that 0% of traffic followed the path.
     For example, the following analytics data shows that 18 end users, or 100% of traffic, encountered the feature; 12 end users, or 67% of traffic, accessed the feature using a Mobile device, and 6 end users, or 33% of traffic, accessed the feature using another type of device: