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Zuora BillingZuora PaymentsZuora PlatformZuora CPQZephrZuora RevenueAccounts ReceivableRelease NotesBasicsEntitlementsSupport and policies
Zuora BillingZuora PaymentsZuora PlatformZuora CPQZephrZuora RevenueAccounts ReceivableRelease NotesBasicsEntitlementsSupport and policies

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View and understand analytics data

View conversion rates

Learn how to view conversion rates for various outcomes, such as registration and payment forms, using the rules canvas in a feature rule.

Conversion rates can be viewed for outcomes, such as registration, payment or data capture forms, or custom blocks, on the rules canvas for a feature rule.

For further information on viewing conversion rates in custom blocks, see the Custom Component Blocks topic.

Note:
  • You must be using an HTML implementation to view conversion data on your outcomes.
  • To view conversion data using an SDK implementation, you can use a custom block.

To view conversion rates, complete the following steps:

  1. Navigate to Products > Features from the main menu.
  2. Select the feature for which you want to view conversion rates data.
  3. Select the version of the feature you require.
    Note:
    • If you create or update a feature, it must be published before any conversion rates can be gathered and displayed.
    • If you have previous versions of your feature rule, which contained conversion rates, you can review the conversion rates for that version by selecting it from the Version column.
    • If a version of the feature rule was created before Zephr Journey was enabled, and it has not been live since it was enabled, no conversion rates will have been calculated for that version.
  4. Scroll down to the Rules Builder section.
  5. Select the Analytics button. The conversion rates for that outcome are displayed, as illustrated below: Conversions.jpg
  6. The conversion rates provide the following information:
    • Total number of converted end users
    • Converted end users as a percentage of total end users
    If required, you can adjust your rule to increase the percentage of end user conversions based on the displayed conversion rates.
    Note: The conversion statistics are aggregated daily to help you with timely and organized insights.

Last updated: October 10, 2025