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Iterations

This task demonstrates how to create iterations in Zephr by offering trials in exchange for user information, such as first name, job title, and company details.

You can iterate this example in many ways, and you can create all your iterations in Zephr. This example shows a basic way to offer trials that ask for the end user’s first name. You could use the same techniques to offer further trials in exchange for more information.

For example, you could ask your users to do the following:

  1. Register with an email address.
  2. Display a data capture form to collect their first name and last name in exchange for further views.
  3. Display another data capture form, which asks for their job title and company, or city and country, in exchange for more free content views for each completed form.

    To create these iterations, add sub rules after each granted trial that ask for different information. Remember to test the rule before going live.

    You could also add a split test to the rule to test conversion rates for users providing additional information against those hitting a Paywall after the first Trial.