Experience Builder enables non-technical users to update pages through a visual interface while developers manage integrations, infrastructure, and reusable components, helping teams work faster and maintain consistent, scalable experiences.

Experience Builder helps teams make routine updates more quickly by reducing the amount of front-end development required. Non-technical users can update pages and experiences through a visual interface, while developers retain control over integrations, infrastructure, and reusable components.

The platform also promotes consistency by encouraging the use of shared components, styles, and design-system standards across projects. Because it works with existing applications and external services, teams can adopt Experience Builder without replacing their current technology stack.

The following sections describe the main capabilities available in Experience Builder.