Welcome to Zuora Product Documentation

Explore our rich library of product information

AI Paywall

The AI Paywall optimizes content consumption by managing user access through adaptive learning and flexible rules, balancing engagement with monetization.

The AI Paywall option helps you manage user access effectively by optimizing content consumption and encouraging engagement. It allows you to decide how many articles or pages a user can view before access is decided by the AI model, helping you balance free access with monetization.

Unlike traditional paywalls, the AI Paywall continuously learns from user behavior and adapts access rules in real time, optimizing engagement and conversions. Reinforcement learning personalizes the experience while optimizing user engagement and revenue.

Using the AI Paywall Decision Node Builder, you can set flexible rules that determine when users reach the view limit and when they should be restricted from accessing more content. You can:

  • Adjust page view limits to encourage conversions without disrupting user experience.
  • Set different restrictions based on user behavior, or subscription status.
  • Customize paywalls with configurable offers for a set period, allowing temporary restrictions that reset automatically.
  • Fine-tune access rules to maximize engagement while protecting premium content.