About the split tests node
Learn how to set up and manage split tests in Zephr to optimize user journeys and test different strategies for audience segments.
When setting up rules and user journeys on your website, it’s common to want to test alternate strategies for different segments of your audience. Zephr makes this easy with built-in split tests.
Split tests in Zephr allow you to create a range of test groups and apply a percentage based allocation between different groups within that test. Once created, test segments can be used as a Decision Point within a rule, allowing you to trial different transformations and user journeys. Note that the available split tests must already have been defined.
Always create a new split test instead of modifying an active one. Allocations are determined at the time of session creation, not when rules are executed. Changing a live test can result in inconsistent group sizes in analytics.