Define a basic trial by setting the number of views and the period for access, with options for unique content or page views, and various timeframes.

1. Enter the number of views to allow in the first field. By default, this is set to 10.
2. Select whether the number of views is measured in unique content or page views from the first drop-down menu. The options are Unique Article and Page view(s). By default, Unique Article is selected.
3. Select the period for which to apply the limit from the second drop-down menu. The options are In a lifetime, In a calendar, and In the last. By default, In a lifetime is selected.
   • If you select In a calendar, a further drop-down menu displays. Select the calendar period to use from the menu options. The options are Week, Month and Day. By default, Week is selected.
   • If you select In the last, a further field displays. Enter the period in days for which to count the views in the field. By default, this is set to 30.
   Note:

   • A calendar week starts on Monday.
   • A calendar month starts on the 1st of the month.
   • The In the last option defines a rolling period.
   • A lifetime is the length of the session for anonymous users, and one year for other user types.

   By default, the default tracker for the specific user type is used, and the tracker applies only to the current feature. If this is all you require, you can save the Trial without setting any tracker options. If you want to use the same tracker across user types or features, select the Consumption Tracker drop-down. Select the tracker to use from the Consumption Tracker radio buttons. By default, the Use an Existing Tracker radio button is selected, and the default tracker for the user type is used. To use a new tracker, select the Create a New Tracker radio button and enter a name for the tracker in the Tracker Name text box. If you have previously created a tracker in another rule, which you also want to use in this rule, select the Use an Existing Tracker and select the tracker to apply in any of the following ways:

   • Enter the name of the tracker in the text box. As you type, the matching options are listed under the text box. Select the tracker you require from the list.
   • Select the Or browse all trackers link. All existing trackers are listed. Select the tracker you require from the list.

   If you want to use a different output for a specific number of remaining views, select the Mid Trial Experiences drop-down. For example, if you want to encourage anonymous users with a certain number of views remaining to register, you can define a path that is triggered at the specified number of remaining views and displays a call to register now. Select the Add A Remaining View button, a further field displays. Enter the count at which you want to add an output in the Remaining Count text box. You can add as many Remaining Count outputs as required by repeating the steps.

   If you want to report the use of the trial in the Data Layer, select the Data Layer drop-down. Select the Report trial usage in Data Layer toggle, further fields display. Enter the data layer key for the credits used in the Trial credits used data layer key text box. Enter the credits remaining in the Trial credits remaining data layer key text box.

   Note: The data layer keys determine the information written to the data layer, in the format of key: value. Zephr recommends that you develop a custom naming convention. For example if you have a trial offering registered users ten views each month, you could name this key registeredMonthlyTrialCreditsUsed.