Track split test performance using the Zephr Data Layer
Learn how to report on Split Test performance using the Zephr Data Layer feature.
The Zephr Data Layer exposes split-test assignment data for analytics and downstream integrations. In addition to the existing split-test identifiers and variant values, the Data Layer now provides readable names for the split test and its variant or test group. These names make experiment data easier to interpret.
- Navigate to .
- Click Add a Field.
- Choose Test Group as your Selector Type.
- From the dropdown, select the relevant test group, for example, Registration Test.
- Set a label and key for the data layer field.
- Click Add.
- Save your configuration. This will then write data to a data layer for your analytics platform to ingest.
You can now track split-test performance using both stable identifiers and readable split-test and variant names in your analytics platform or downstream integrations.