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Track split test performance using the Zephr Data Layer

Learn how to report on Split Test performance using the Zephr Data Layer feature.

Reporting on the performance of your Split Tests is simple with the Zephr Data Layer feature. To do so:

  1. Navigate to Settings > Data Layer.
  2. Click Add a Field.
  3. Choose Test Group as your Selector Type.
  4. From the dropdown, select the relevant test group, for example, Registration Test.
  5. Set a label and key for the data layer field.
  6. Click Add.
  7. Save your configuration. This will then write data to a data layer for your analytics platform to ingest.

You'll now be able to track the results of your test via your analytics platform.