Learn how to build rules using user state maps to deliver tailored outcomes based on user engagement levels.

This example shows how you can use a user state map in a rule. A sub-rule determines the state of the end user, and feature outcomes are added for each state.

For example:

• Engaged users see an in-article paywall to encourage subscriptions.

• VIP users receive an ad-free premium experience.

• Lapsed users see a Come back, we miss you custom component block message.

In this example, you will:

• Add three user states for authenticated users. See Add Your States.

• Add transitions for each user state. See Add Your Transitions.

• Build a sub-rule that determines the end user's current state. See Build Your State Sub Rule.

• Build the main rule that delivers different outcomes for each user state. See Build Your Main Rule.